Printing Tips | Ideas you can use

Sell benefits not features. The best way to get your prospects attention in flyers, brochures and print ads is to boldly state in bulleted fashion the benefits of your product or service. Benefits let prospects know what's in it for them. They are distinct from features which describe the attributes of the product itself. Always translate features into benefits. The sooner you tell people the benefit they will gain by using the product, the more likely you are to get their attention and the more effective your marketing piece becomes. After you have their attention, ask them to contact you in order to receive further information about the benefits. Request them to either pick up the phone and call you, mail a return postcard, or come into your store or office. As with any marketing strategy, spaced repetition and consistency is the key to success.